Folding digital giants : Surviving and thriving in the Digital Platform Economy

Ouvrage en anglais tiré de la thèse de DBA de l'auteur qui présente la FDG Strategy, stratégie digitale des plateformes de services numériques.FDG-Strategy theory is about the strategy that can be formulated and implemented for a digital services platform, including its system dynamics behavior, which can help strategists, decision-makers, and senior practitioners design and operate digital services platforms that can orchestrate a whole value-creating ecosystem. This is achieved by helping them navigate a highly complex and interconnected series of strategic decisions that can either lead to great success or dramatic failure.